← Back to Glossary
Friction
Reducing frictionFrictionAny element on a website that prevents a user from completing an action, such as a long form or a slow-loading page. is a key goal of CRO. Examples of friction include confusing navigation, unexpected costs at checkout, forced account creation, or technical bugs.
No related articles found for this term yet.
Want help putting this into practice?
Talk to us about what this means for your business.
Get a Free Audit