Entity Linking
When your page mentions “Core Web VitalsCore Web VitalsCore Web Vitals are a set of specific factors that Google considers important in a webpage,” entity linking means connecting that phrase to its canonical definition, through an internal glossary link, a Schema.org reference, or a citation to the authoritative source. This removes ambiguity for search engines and strengthens the topical map of your site.
In practice, entity linking combines internal linkingInternal LinkingHyperlinks that point to another page on the same website. discipline (every key concept resolves to one canonical page), structured data with stable @id identifiers, and consistent terminology across your content.
Sites that do this well are easier for AI systems to parse, quote, and cite, which is increasingly where high-intent discovery happens.
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Entity Linking: How to Connect Your Content to Search Entities
Learn how entity linking connects your content to Google's Knowledge Graph for better semantic search visibility and AI citation authority in 2026.
Read ArticleMake your content machine-readable.
We wire entity signals into your site so search and AI engines understand exactly who you are and what you do.
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