Answer Engine Optimization (AEO)

While SEO focuses on ranking blue links on a search results page, AEO focuses on being the single, direct answer provided by an AI. This requires a different approach: highly structured dataStructured DataStructured data is machine-readable markup (typically JSON-LD using schema.org vocabulary) that describes the content of a page to search engines and AI systems., clear and concise answers, and significant brand authority.

As search behavior shifts from typing keywords to asking questions, AEO is becoming the new frontier of digital visibility.