Marketing Technology (MarTech)

A typical MarTech stack includes a CMS, CRM, marketing automation, analytics, attribution, ad platforms, and an emerging layer of AI tooling. The challenge is rarely tool selection — it is integration, data flow, and adoption.

Most companies under-utilize the tools they already pay for. A well-run MarTech audit usually reduces software spend, eliminates data silos, and improves attribution at the same time.