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Google Business Profile (GBP)
Your Business Profile allows you to connect with customers, post updates, list your products and services, and accept online orders.
Optimizing your GBP is critical for “Local SEOLocal SEOLocal SEO is the practice of optimizing a business”. When someone searches for “plumber near me,” the results in the map pack are powered by Google Business Profiles, not just website content. Verifying your location and getting reviews are key steps in ranking here.
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