B2B (Business-to-Business)

B2B sales cycles are typically longer, involve multiple stakeholders (often a buying committee of 6 to 10 people), and require higher-trust marketing motions like content, case studies, and account-based outreach.

Pricing, deal size, and sales process all differ from B2C, which is why B2B marketingB2B MarketingB2B marketing is the discipline of generating demand, pipeline, and revenue for products and services sold to other businesses. strategies center on pipeline, ICP fit, and revenue operations rather than impressions or one-click conversions.